St Andrews Aquarium

While the main St Andrews Aquarium website was developed by another agency, LibertyEngine was brought in to deliver a custom ticketing solution that would streamline the booking process and enhance the overall visitor experience.

Our goal was to create a user-friendly, fully branded ticketing platform that seamlessly matched the look and feel of the main website. Hosted on a dedicated subdomain, the system allows users to browse, book, and manage a variety of ticket options—all with ease and within the same familiar site they are used to. 

Key Features & Functionality

• Daily Entry Booking: Visitors can select from a range of ticket types (e.g. adults, children, concessions) and reserve their preferred date and time.

• Penguin Feeding Sessions: Time-specific add-on experiences that users can book alongside their general admission.

• Adoption Packs: A unique offering allowing users to purchase and gift animal adoption packs directly through the platform.

• Add-On Experiences: Flexibility to include additional events or seasonal activities in conjunction with daily entry bookings.

Cohesive Design & Seamless Integration

The ticketing site mirrors the aquarium’s main brand identity, maintaining visual consistency for users as they move between content and commerce. Though it operates on a subdomain, the experience is frictionless and fully integrated from a user perspective.

The Outcome

St Andrews Aquarium now has a robust and flexible booking system that enhances both user experience and operational efficiency. With clearly defined purchase paths and a mobile-friendly interface, visitors can book tickets, extras, and gifts in just a few clicks—helping the aquarium boost both attendance and engagement.